Search Engine Optimization: A True Champion of Accessibility

Much can be said about Search Engine Optimization, good and bad. Even though Google, and other search engines, remain silent on the algorithms, much guesswork has led to solutions that are to some extent guaranteed to provide higher rankings in search results. The discussion often centers around whether the information that will prevail will belong to those with the largest SEO budget. This is definitely not the intention - but to some extent it will often be true. However, SEO can actually be welcomed by accessibility fans.

Why is that?
Some simple things that contribute to a higher ranking in search results are f.x. remembering to implement the ALT tag, writing concise and semantic code, refraining from flash and javascript overload. Very simple elements, but can mean a world of different to site accessibility.

The ALT tag allows for screen readers to "read" an image, giving visually impaired users the possibility of gaining a better understanding of the site. Concise and semantic coding, which also includes the ridding of frames and tables, promotes content which the screen reader may feast upon. With SEO goggles, a webdesigner should attempt to limit the contents of the head tag so robots and crawlers can get to the important stuff, the content. Javascript and Flash provide a lot of dynamics and "Pizzazzz" as Carmine Gallo would put it. Although contributing to the vast majority of user experiences, it presents limitations for accessibility.

So as a promoter of accessibility, what can one draw from this? With the increased importance of being found in search engines, the need for optimizing sites is increasingly important. This will ultimately lead to the improvement of accessibility on a widespread scale.

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